[Webinar Recording] Essential 2: Understand What Your Customer is Really Buying

The second event in our 5-part live webinar series was a great success! Monica Delores Hooks from Women’s Entrepreneurship Initiative (WEI) of Atlanta joined us in the discussion about the second “underrated” essential, “understand what your customer is really buying” which led to some interesting insights about staying true to your vision, but also recognizing when it makes sense to adapt your product to what customers say they want.

I hope you enjoy this event and be sure to view all 5 events in the series! Please also connect with us on LinkedIn and tell us what you think.