[Webinar Recording] Essential 4: Developing the Right Customer-led Business Model

Our 5-part webinar series continued this week with a new discussion about developing the right customer-led business model. Special guest Aly Merritt of Atlanta Tech Village joined Cap to share some of the many insights she has learned over the years of working with, and supporting entrepreneurs. Some of the points that came up in this event centered around the idea that sometimes entrepreneurs’ tremendous passion can lead to missteps when it is not aligned with what customers want or need. But then again, when your business is innovation, is it possible your customer doesn’t always know what they need?

We encourage you to view the recording below! Please let us know your thoughts on the discussion on our LinkedIn page, or in our Finding the Way community.