[Andrea De La Cerda]

I recently started my solopreneur consulting business and have had my head down trying to manage wearing a number of different hats. In some areas like finance and business development I feel competent, but also in some areas I’m generally lost, such as marketing and branding.

I’ve seen that many of my competitors have strong brands – not just the visual language like the color palette and the logo, but also the messaging and the general “brand story” behind the company. I don’t really feel qualified to do anything more than a first draft on those myself, but am also apprehensive about engaging an external agency to help – what are some things I should look for when hiring a brand agency?

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